About DCS Global
Every time a prospect chooses someone else, there’s a reason, and often it’s decided before you ever meet them, by a brochure that didn’t answer their doubts or a website that didn’t earn their trust. DCS Global exists to make sure that doesn’t happen to you. We’re a Design for Sales agency based in Kozhikode, Kerala, founded by Aseel Poolakkal, working with B2B companies worldwide to design sales brochures, company profiles, UI/UX for sales, brand identities and proposals that protect the sales that should be yours.
Our mission
To make sure no business loses a sale it deserved because its brochure, profile or website failed to convince the client.
Our vision
A world where good businesses are chosen for the value they deliver, never lost because of how they were presented.
Meet the Founder
Aseel Poolakkal has been designing since college at Christ University. After which, he took a ground-level sales job at Renault contrary to high profile jobs preferred by Christites, on the advice of the company’s then National Head of Marketing, whom he met by chance on a trip home. It turned out to be the defining decision of his career, because it taught him how buyers actually decide.
He went on to work as a management consultant, then specialised as a brand strategist within the consultancy. Later he moved into an electronics company, and then into IT and AI, where he headed sales and marketing for an international IT firm and established its business in Saudi Arabia, bringing in its first client there. Alongside all of this, he designed toys as a hobby: board games, card games, 3D models and playable 3D-printed toys. He also completed professional studies at IIM Kozhikode and ranked 3rd in India in NID’s entrance exam for M.Des in Toy Design.
Over the years, businesses kept coming to him for the same thing: sales materials that actually win clients. After seeing that pattern again and again, he started DCS Global to bring sales, strategy and design together in one place. Today, DCS has worked with more than 20 clients.
His approach isn’t thinking outside the box. It’s thinking with no box at all, as long as it leads to the sale.
Aseel Poolakkal
Founder & Creative Director, DCS Global